Renaud Partners


Invisible North

Uniqlo came to Invisible North looking for an experiential strategy around an ongoing series of US-wide retail launches kicking off with their first store in Chicago. They tasked us with creating a unique experience that no brand had done before and making a big impact with locals.

We created a surprising, fun series of train takeovers that took people on immersive journeys introducing them to Uniqlo's brand culture and Japanese heritage. On the trains, guests danced alongside local street-style performers to live DJ beats, enjoyed Japanese treats, and scored gifts ranging from museum tickets to tickets to Tokyo.