Renaud Partners

Hunter Boots

Invisible North

As the iconic Hunter Boots looks to shift their business towards an e-commerce strategy and away from being strictly a wholesaler, they are constantly seeking new avenues to promote the brand outside of traditional retail.

Invisible North created a high-profile stunt in Grand Central, where we built a modern greenhouse to recreate the misty Scottish Highlands in the middle of the chaotic pace of Vanderbilt Hall.

The event was picked up by media around the world and helped showcase the brand in a fresh and exciting way while staying true to their roots as the world’s most recognizable and dependable rain boot.